Soft cover? Really. Disappointing.
I thought mine came last night, but I forgot I had ordered another copy of "From the Ground Up" and that's what was in the post for me.
They've already posted a musical exclusive at u2.com though. They posted "Ordinary Love" for an exclusive download that they've been touting as one of the "musical gifts" that were mentioned. Not sure how that's exclusive considering anyone who bought it on Record Store day got a download coupon...and it came out on the Mandela soundtrack on CD a week later...if that's the type of musical exclusives they are going to have I'm not sure I see the point in subscribing...it'll be on a "need ticket basis" going forward.